Critical Reflection Questions

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1. How does your product use or challenge conventions AND how does it represent social groups or issues?

 My commercial uses different shot types, camera angles, camera movement, mise-en-scene, and music to get a final product that's entertaining while getting an idea of the brand's identity. My commercial had a parody style and a narrative form that engaged my audience into a short story and plays out in a short scene. My commercial is addressing the feeling and dissatisfaction you get when you are hungry or craving something where it can represent virtually any social group.

 2. How does your product engage with audiences AND how would it be distributed as a real media text?

Since it takes a narrative form of approach instead of a direct address where my commercial told a story and played out short scenes, it is an excellent way to engage my audience, making my advertisement memorable with the style I picked. It would have been distributed as a commercial on a TV program and as advertisements on websites and apps such as YouTube.

3. How did your production skills develop throughout this project?

It increased dramatically for both filming and editing, as this was one of my first major film projects. I was able to learn firsthand how the filming process generally worked when trying to incorporate different camera shots and angles and achieve the correct lighting to make my film how it's supposed to be. For the editing process, I learned all the small tricks and steps and where a lot of the production magic goes to as I had to dump and import all of my clips onto the computer and software. Then I had to cut and speed up clips/ scenes, incorporate seamless transitions between each of the scenes, and include the right music to make the sound from the scenes completely uniform and seamless.

4. How did you integrate technologies – software, hardware and online – in this project?

I used a camera to film all of my scenes at my designated location. Then I used the laptop to dump all the footage and import it into an editing software to edit and export my commercial.


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