Research blog: Commercial Conventions

I am doing a snickers commercial. In these commercials, the audiences usually see people taking part in some type of activity that's outside of their familiar environment until their true selves are revealed. The commercial itself always tends to be funny as it can be very creative in choosing what characters are enacted and lines people can say.

Their costumes can range from anything such as a floral dress to a football uniform as long as it fits the characters they are playing. 

These people's appearances can also range from anything as well, where they don't need to be a specific size or shape. However, the people within these commercials almost always tend to be adults with few teenagers sometimes.

The score throughout the whole commercial can range anything. It can be from fast pacing to slow pacing depending on the setting and characters within that place as they always change the speed to make you keep up with what's happening. However, towards the end, they'll always slow it down to show the sneaker being eaten and a character switch to show how that person really is.

For conventions in the snickers commercial, they'll almost always say their slogan, "You're not you when you're hungry" through a familiar voice at the end. This usually entices people to buy a snicker as it motivates them to see how their emotions and self are after eating one. They'll also want to go out and enjoy something sweet that will awaken them like that. As snickers is a chocolate bar with caramel inside.

In the commercial, the snickers bars are typically shown in a full/ wide view angle to let the audience know that that a snickers candy bar they are handing to someone. It then focuses on someone to do a quick character change to switch the camera back on that person in a two Shot camera angle. 

The commercial will also include the symbolic question "Better?" to reveal the change in emotions and character.

The commercial will also use ethos. They'll recreate a famous fictional character such as the joker. They'll also use real famous TV people such as Mr.bean to perform his famous character. They'll also use famous singers.